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Automakers Add Augmented Reality to Navigation Tools

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Feb. 17, 2020—Automakers are adding augmented reality to navigation systems, reports WIRED.

Cadillac just announced that the 2021 Escalade will offer a similar guidance system. Hyundai’s luxury brand, Genesis, is debuting the technology in Korea on the GV80 SUV. 

The only hardware addition is a camera built into the front bumper. The rest is software, combining GPS and map data to place blue chevrons in the camera view, with the street name floating over them.

These navigation programs are all on screens, however, so a driver needs to take eyes off the road at least for a short amount of time. Mercedes product manager Peter Henke says in the report, one aim of the augmented-reality scheme is to reduce distraction, reducing the amount of time you need to look at the screen by making navigation information easier to understand.

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