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Ford and Google Enter Collaborative Partnership

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Feb. 3, 2021—Ford and Google have announced a strategic partnership intended to reinvent the connected vehicle experience. 

Google and Ford are establishing a collaborative group, called Team Upshift. According to a press release, Team Upshift will "push the boundaries of Ford's transformation, unlock personalized consumer experiences, and drive disruptive, data-driven opportunities."

Ford has named Google Cloud its preferred cloud provider to leverage Google's data analytics, artificial intelligence, and machine learning, to accelerate Ford's digital transformation. 

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