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GM Debuts Models, Tech, Delivery

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Jan. 25, 2021—General Motors recently debuted a new business, new models, and even a concept flying car, all dedicated to the future of electrification. 

During a keynote presentation for the Consumer Technology Association’s Consumer Electronics Show, General Motors’ CEO, Mary Barra, walked viewers through the automaker’s advancements in electrification and what it could mean for the industry. 

Barra said in the next five years, General Motors plans to spend more than $27 billion on its electric and autonomous vehicle programs.

“Even if you’ve never considered driving an electric vehicle, over the next five years, GMC, Cadillac, Buick, and Chevy intend to present you with a vehicle you’ll fall in love with, and there’s a good chance it’ll be an EV,” said Michael Simcoe, vice president of global design for GM. 



During the presentation, Barra announced BrightDrop, which she said, “reimagines commercial delivery and logistics for an all-electric future.”

BrightDrop will integrate into existing delivery companies, such as FedEx, and offer software-enabled services for sustainable growth, said Barra.  

BrightDrop’s first product, the EP1, is an electric pallet, designed to easily maneuver and transport packages. The second product is an electric commercial delivery truck, the EV600. BrightDrop’s first two products are expected to be available this year, first the pallet, then the truck. 


Super Cruise

Travis Hester, chief electric vehicle officer for General Motors, announced the automaker’s latest advanced driver assistance system—Super Cruise. 

A bit more complex than your average cruise control, Super Cruise uses a driver attention system to monitor the driver’s level of attentiveness. If the system detects the driver is not paying attention, it will send out warnings, said Hester, like a blinking red light on the steering wheel. 

Super Cruise will be available on 22 GM vehicles by 2023, including the upcoming Chevrolet EUV Bolt, Hester said. 


Concept Cadillacs 

Simcoe, VP of global design, unveiled two new Cadillac concept cars during the presentation. 

The first concept model is a shuttle designed for luxury and comfort for the supposedly-autonomous future. The shuttle features sliding doors, a glass roof and biometric sensors. 

Simcoe said the sensors read the passengers’ vitals to adjust temperature, humidity, and even add ambient noise. 

The second concept vehicle is Cadillac’s foray into aerial transportation. The vertical take off and landing drone, or eVTOL, “is designed for the moment when time is of essence and convenience is everything,” said Simcoe. 

The concept flying car functions using a 90 kWh electric motor which powers its four rotors, which Simcoe said, will provide scenic, panoramic views for its traveler. 


Image: Mary Barra of General Motors at CES

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