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Jan. 19, 2021—Advanced driver assistance systems seem to be the talk of the industry lately, despite all the confusion surrounding these fragile systems. The Midwest Auto Care Alliance aims to change this by educating industry professionals on all-things-ADAS at their upcoming event. 

The ADAS Academy will take place this summer in Kansas City, Kan., to educate technicians, shop owners, and marketing executives on how to best utilize their ADAS knowledge. 

ADAPT spoke with MWACA’s Executive Director, Sheri Hamilton, to get an inside look at what to expect. 

 

What is the ADAS Academy?

The ADAS Academy will take place over the course of two days and offer informational courses designed for professionals in the collision repair industry. 

The academy will feature both lecture-style courses and hands-on tutorials where attendees can familiarize themselves with calibration equipment and even set it up on various vehicle types. 

 

What topics will the academy courses cover? 

Hamilton says the sessions are designed to offer both technical and management information when it comes to the calibration of advanced driver assistance systems. 

There will be courses for shops to understand their responsibilities and liabilities, says Hamilton. There will also be marketing courses specializing in the business side of ADAS, which Hamilton says will teach attendees how to turn ADAS calibrations into a profit center. 

 

Who is presenting the courses? 

Hamilton says they are currently looking for presenters, trainers, and exhibitors to lead the sessions, noting “any company that has ADAS training is encouraged to submit.” 

As of now, Autel has committed to providing training services throughout the session.

 

Who is allowed to attend the academy?

Individuals who are interested in attending must fill out an enrollment form for themselves. 

Currently, Hamilton says they are planning for a worst-case coronavirus threshold, in which they will allow 150 people into each of the two sessions. 

Hamilton says this allows for social distancing while also providing the exhibitors with two rounds of exposure, for a total of around 300 people. 

 

How much does it cost to attend? 

Specific price points have not been announced yet, but Hamilton says there will be special pricing options for MWACA members. 

 

Where did the idea for the academy come from?

Hamilton says the idea for the educational sessions spawned from the lack of in-depth ADAS information available to the industry, especially the independent side of the industry.

“There are a lot of classes that only dive into the surface,” she says, “We want to provide detailed information into advanced driver assistance systems and provide opportunities for the independent repair market.” 

 

When does the academy take place? 

As of now, plans for the ADAS Academy will take place in-person at the Overland Park Convention Center, in Kansas City, Kan., at the end of July. 

Enrollment for the academy will open in late March, with priority given to MWACA members, but due to the effects of COVID-19, attendance will be limited. Hamilton advises enrolling as soon as you can to reserve your seat. 

 

Will this become an annual event? 

Hamilton says depending on how this year goes, if there is a continued interest in the courses, they would consider continuing the program for future years. 

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