GM Reveals EV-Focused Branding
Jan. 11, 2021—In an effort to mass-adopt electric vehicles, General Motors has launched the "Everybody In" campaign.
According to a press release put out by the automaker, the "Everybody In" campaign "is a call to action meant to reflect a movement that's inclusive and accessible."
"Everybody In" focuses on three themes: accelerating EV adoption, demonstrating GM's investment that will lead to the launch of 30 new EVs by 2025, and highlighting the range and performance of the Ultium platform.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer, in the press release. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”