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Technology ADAPT Reports

Under the Microscope: BMW iX

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Dec. 14, 2020—BMW plans to have more than one million electrified cars on the road by the end of 2021. With the announcement of its latest flagship electric vehicle, the BMW iX, the automaker may be well on its way. 

The BMW iX was first announced last month and has been making headlines ever since with its minimalist, albeit controversial, design and array of technological features. ADAPT sifted through the latest and greatest news coverage to bring you all the facts, figures, and feelings about BMW’s newest luxury sedan. 


Under the Hood

The BMW iX features two motors, one at each axle, and a whopping 500 horsepower as part of the brand’s fifth-generation eDrive technology.  According to a press release put out by the automaker, the BMW iX can go from 0 to 62 miles per hour in under five seconds. The power unit is also sustainably manufactured without the use of critical raw materials. 

Among the most impressive features of the SUV is its projected 300-mile driving range, which has yet to be verified by the Environmental Protection Agency. But according to Business Insider, it takes only 40 minutes for the vehicle to jump from a 10 percent charge to 80 percent. This means for every 10 minutes the vehicle is plugged in, its driving range increases by nearly 75 miles. 

The BMW iX also debuts the automaker’s new technology toolkit which “provides the platform for significant progress in the areas of automated driving and digital services,” per the press release. 



An electric crossover, the BMW iX most closely resembles the X5. The automaker says the iX will have the roof height of an X6, but the wheel size of an X7, making for an aerodynamic profile. 

BMW is known for its sleek interior design and the iX is no different, playing into the theme of minimalism with only one screen. The main screen is a 14.9 inch display, curved for the driver’s viewing. 

The primary computer, or brain, of the vehicle will be able to process 20 times the amount of data as previous versions, according to The Verge. Additional data will come from the sensors located throughout the vehicle for Advanced Driver Assistance Systems. 

The vehicle’s interior is made up of recycled as well as natural materials. AutoBlog noted that the BMW iX’s center console is housed in sustainably sourced wood, writing, “How cool is that? It’s electronic wood!”

While the interior of the latest model is racking up a lot of praise, the exterior has been made into a punchline with its oddly-shaped grille. The front grille of the BMW iX has been compared to kidneys, beaver’s teeth, and more. But what’s more fascinating than Rorschach’s guessing game of shapes, is how BMW chose to reply—with a meme. 

Instead of taking constructive criticism, the luxury automaker replied, “OK, Boomer. And what’s your reason not to change?”