GM Leans on its Data for Insurance Offering
Nov. 19, 2020—General Motors will be relaunching an auto insurance division to generate new revenue using data from its plethora of connected vehicles.
According to CNBC, the new business unit will launch under the automaker's OnStar connectivity brand. Beginning this week, coverage will be offered to 1,000 Arizonian GM employees before rolling out across the automaker's 85,100 employees across the nation.
The new business is said to go public by the end of 2021.