J.D. Power Survey: Consumers Still Unsure About AVs
Jan. 23, 2020—Consumers continue to lack confidence in the future mobility technologies that automakers are eager to bring to market.
According to the J.D. Power 2019 Q4 Mobility Confidence Index Study fueled by SurveyMonkey Audience, the Mobility Confidence Index remains 36 (on a 100-point scale) for self-driving vehicles and 55 for battery-electric vehicles for a third consecutive quarter.
Sentiment is segmented into three categories: low (0-40), neutral (41-60) and positive (61-100).
Consumers are split about whether traffic safety will be improved with self-driving vehicle technology. The majority (59 percent) of those who express having “a great deal” of knowledge about self-driving technology believe traffic safety will be better, compared to 55 percent with “no knowledge at all” who believe it will be worse.
The report also revealed that according to industry experts, prospects for battery-electric vehicles have improved over the past three months. New product announcements and battery development are positive drivers for this improvement.