How Do You View the Technician Definition?
July 17, 2020—In the short span of five years, Tim Cook has hired on four additional employees to handle the blueprinting and scanning process of the repair.
Cook, owner of "A" Auto Body in Midlothian, Va., is no under no false impression that the technician's role today is the same as it was 10 years ago.
He can see the difference every day even through the average repair order increasing. In three years, Cook has seen his average repair order increase from about $1,800 to $4,000. So, Cook is not only seeing repair orders increase, he's witnessing a shift in the way the shop defines a technician's skills.
A technician has almost become like a prepared technician and researcher, Cook says. When Cook himself was a technician, he remarks that the only computers in the body shop were the ones in the front office. Now, there are iPads in almost every technician's toolbox.
The role of the technician is shifting to encompass research. A technician today needs to take on the roll of researching every step of the repair process even if there is a dedicated researcher in the facility.
Numbers also support the shift in defining the technician.
According to the 2019 FenderBender Industry Survey:
- Approximately 29 percent of respondents said the most important trait in a technician is "technical skills."
- "Ability to learn" followed closely behind with about 27 percent of the responses
According to the 2018 Ratchet+Wrench Industry Survey:
- About 23 percent of respondents said the most important trait in a technician is the "ability to learn"
- "Passion for the job" tied with 23 percent of responses.