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ACA Promotes Jonathan Larsen to New Role

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Oct. 17, 2022—Jonathan Larsen has been promoted to vice president of standards and digital products for the Auto Care Association. 

According to a press release, this role will involve overseeing and working to grow tools, resources, data and data standards products related to the ACA. 

“Jonathan is an incredible fit for this new role due to his insatiable desire to improve the member experience when it comes to our products,” said Bill Hanvey, president and CEO, Auto Care Association via the press release. “His passion for helping the industry reduce cost out of the overall supply chain while identifying new data points will reap benefits for our members for years to come.”

Larsen has been on staff with the ACA for eight years. Before beginning his journey with the association, he spent 15 years at MAHLE as a catalog manager and spent several years at a manufacturing facility prior to that role. 

During his time with the ACA, Larsen has helped with multiple product team projects such as the launch of in 2017, the launch of an e-learning platform in 2021 and having a role on the team that oversaw both the technical development and deployment of the TrendLens and Demand Index.

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