June 9, 2022—Hyundai on Tuesday announced it would discontinue its original Ioniq hybrid, plug-in hybrid and fully electric models.

The current 2022 model, which starts at $23,600, will be the Ioniq's last. According to a report from Kelley Blue Book, the decision comes as the hatchback rival of the Toyota Prius has sold poorly and couldn't shake "its reputation as a supermarket brand Prius." Production is expected to end in July.

Though the original Ioniq is going away, its namesake will be kept alive in Hyundai's next-generation electric vehicles: the Korean automaker has announced the Ioniq 5, a futuristic-looking electric mid-size SUV; the Ioniq 6, a "swoopy" sedan; and the Ioniq 7, a three-row SUV.

Hyundai announced earlier this year it would discontinue the all-electric Ioniq, so a full stoppage comes as only a small surprise.

Image: Hyundai