Stellantis Unveils 'Ram Revolution,' Seeks Feedback on EV Pickup
April 6, 2022—Stellantis is asking potential customers for their input on what they would like to see in the automaker's first electric Ram pickup.
The company debuted a new website dubbed the "Ram Revolution" and has marketed it as an insider program for information and updates on the new EV Ram 1500, which is set to debut in 2024.
According to a report from The Detroit Free Press, speculation began to swirl when Stellantis filed a trademark for Ram Revolution, which many thought would be the name for the new EV pickup. However, Stellantis spokesman Trevor Dorchies said the company has not yet shared a name for the truck yet per the report.
The Ram Revolution hub will, according to a news release, give consumers "a closer connection with the brand and its EV philosophy, meaningful updates with unique visuals and content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed."
Per the report, Ram CEO Mike Koval Jr. says his company is "laser-focused" on "revolutionizing the pickup segment.
“Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can gather meaningful feedback, understand their wants and needs and address their concerns — ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV," Koval said.
The ramp-up to the Ram Revolution comes as Stellantis also weighs were to build its new EV battery facility. Per the Detroit Free Press report, Michigan officials say they are now better prepared to "snage big EV-related development" projects than they were when Ford was choosing where to build its Blue Oval City facility.
The Ram 1500 EV will have some tough competition by the time it debuts in two years -- Ford and GM have already unveiled their electric pickups, and EV startups such as Rivian have shown that the demand electric pickups is already here.
Stellantis CEO Carlos Tavares told analysts earlier this year, though, that coming to the starting gate a bit later may actually be an advantage.
“It’s a fact that we are coming slightly after (the competition), but it's also a fact that we have the opportunity to adjust the competitiveness and the appeal of our own trucks to what they are doing, which is a competitive game, which is a fantastic situation for the consumer because the real winner of this competition is the consumer."