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AV Company Cruise to Offer Public Rides in San Francisco

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Feb. 7, 2022—Autonomous vehicle company Cruise will start offering rides to the general public in San Francisco.

Cruise CEO and Co-Founder Kyle Vogt said at the beginning of the month the company has opened up a sign-up page on which customers can try a driverless ride for free in the city. According to a company blog post, the sign-up will start with a limited number of users and will increase as more cars become available.

"We’ve built something very special. Now it’s time for us to share it," Vogt said in the post. "There’s no better place for us to start than in San Francisco, a place where thinking big is encouraged regardless of how outrageous your ideas may seem."

General Motors holds a majority stake in Cruise, and with the public launch of public services, the AV startup has also secured a $1.35 billion investment from the SoftBank Vision Fund.

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