Ford Bets Big on EV Commercial Vans, Services
Jan. 31, 2022—Ford CEO Jim Farley recently outlined ambitious projections for the automaker that, if met, would pull in $45 billion in revenue over the next three years.
At a meeting unveiling the company's strategy for its E-Transit and Ford Pro electric delivery vans, Farley said upward of half of Ford's commercial-vehicle revenue "could be from software and services," according to a report from the Detroit Free Press. Ford is planning to sell 150,000 electric Transit vans annually starting next year.
The current gas-powered iteration of the Transit is one of the most popular business vans in the country, with demand reaching around 330,000 units a year. The E-Transit, which is already being produced in Kansas City, presents a good opportunity for Ford to capitalize on an already-established install base.
Ford Pro, the automaker's fleet management division, is working on services for electrified commercial vehicles, including charging depots that will "minimize EV energy costs and maximize running time."
Image: Ford Motor Co.