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General Motors to Launch Online Used Vehicle Sales Platform

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Jan. 14, 2021—General Motors on Tuesday unveiled CarBravo, the company's own online used car market platform.

CarBravo will allow customers to shop both dealership stocks and a national central stock of GM vehicles according to a news release. All vehicles will be "inspected and reconditioned" to GM standards and will come with standard warranty options, maintenance packages and other "wide-ranging ownership benefits."

"CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also  be offered on non-GM used vehicles,” GM executive Steve Carlisle said in the release. “CarBravo is designed to provide customers the convenience to shop how they want, where they want – online, at the dealership or both.”

Dealer enrollment starts "immediately," and a commercial launch is expected sometime in the spring.

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