General Motors to Launch Online Used Vehicle Sales Platform
Jan. 14, 2021—General Motors on Tuesday unveiled CarBravo, the company's own online used car market platform.
CarBravo will allow customers to shop both dealership stocks and a national central stock of GM vehicles according to a news release. All vehicles will be "inspected and reconditioned" to GM standards and will come with standard warranty options, maintenance packages and other "wide-ranging ownership benefits."
"CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also be offered on non-GM used vehicles,” GM executive Steve Carlisle said in the release. “CarBravo is designed to provide customers the convenience to shop how they want, where they want – online, at the dealership or both.”
Dealer enrollment starts "immediately," and a commercial launch is expected sometime in the spring.