Stellantis CEO Assures Ram EV 'In the Making'
Jan. 11, 2022—Stellantis CEO Carlos Tavares assured the public last week that the Ram EV is still very much on track to meet its 2024 debut.
With Ford pushing ahead to launch its Ford F-150 Lightning EV pickup this year and General Motors entering the mid-range EV pickup market with its recently unveiled Chevy Silverado EV, the Detroit Free Press reports a feeling of general nervousness surrounding Stellantis' ability to gain a foothold and remain a viable competitor entering the market years behind its primary rivals.
During a "fireside chat" with Morgan Stanley analysts last week, Tavares framed that delay as a potential benefit.
“It’s a fact that we are coming slightly after (the competition)," Tavares said, "but it's also a fact that we have the opportunity to adjust the competitiveness and the appeal of our own trucks to what they are doing, which is a competitive game, which is a fantastic situation for the consumer because the real winner of this competition is the consumer."
Ram pickup sales were up 4 percent in 2021, vaulting Stellantis' pickup passed the Silverado to No. 2 in total U.S.sales, sitting only behind Ford's F-Series. The truck was also named best in initial quality by J.D. Power in 2021.
Given all of that, Tavares said what he's seen of the EV variant of the pickup has been "extremely exciting."