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Sony Mulls EV Market Push, Debuts Vision-S 02 at CES 2022

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Jan. 7, 2022—Tech giant Sony earlier this week debuted a new prototype electric SUV at the Consumer Electronics Show and announced plans to look into the feasibility of entering the global EV market. 

Already in testing since late 2020, the Vision-S is an electric midsize crossover, according to a news release. At CES, Sony unveiled a new form factor, Vision-S 02, would seat seven and "uses the same EV/cloud platform" as Vision-S 01, which is still being tested on public roads.

"VISION-S continues its aim of evolving mobility to be even closer to people, while developing technologies centered on safety and security, adaptability, and entertainment," Sony said in the release. "By offering entertainment experiences utilizing the large interior space and variations of a 7-seater, this new prototype will, together with VISION-S 01, promote the accommodation of a large variety of lifestyles within a society where values are becoming increasingly diversified."

In a report from Reuters, Sony chairman and president Kenichiro Yoshida said his company is "exploring a commercial launch" of electric vehicles.

"With our imaging and sensing, cloud, 5G and entertainment technologies combined with our contents mastery, we believe Sony is well positioned as a creative entertainment company to redefine mobility," Yoshida said.

Image: Sony

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