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GM Changes to Virtual Presentation at CES

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Dec. 28, 2021—General Motors last week announced it would switch to an all-virtual presentation for the upcoming 2022 Consumer Electronics Show due to the rapidly spreading COVID-19 omicron variant.

GM CEO Mary Barra was planning to deliver a keynote address in person that would reveal the new EV Chevrolet Silverado, according to a report from The Detroit News. Barra will still do a virtual presentation.

"We have decided to move to an all-digital approach with our activation at CES 2022 in January," GM spokesman Stuart Fowle said in a statement. "CES is an important technology platform, and we are continuing with our plans on January 5 to share our significant company news including the reveal of the Chevrolet Silverado EV."

Several other major brands such as T-Mobile and Amazon have also opted for virtual attendance options. CES officials on Dec. 22 released a statement saying the in-person event, scheduled to run from Jan. 5 through Jan. 8, will have "strong safety measures in place" such as a vaccine mandate.

The upcoming EV Silverado is expected to launch in early 2023.

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