Ford Halts F-150 Lightning Reservations Due to Demand
Dec. 15, 2021—Ford Motor Co. late last week said it has stopped taking reservations for its upcoming F-150 Lightning due to overwhelming demand for the electric pickup.
According to a report from CNBC, Ford CEO Jim Farley said the automaker is "completely oversubscribed" for its BEVs, pointing to the new EV pickup as a leader among its electric offerings in preorders.
Reservations were cut off at 200,000, and Farley said Ford is pushing full production capacity at upward of 80,000 units for the Lightning, which is expected to arrive at dealerships sometime in the middle of next year.
“We’re going to try to double (production),” Farley said. “We’ve done it in the past. Don’t bet against Ford when we have to increase capacity. This is what we do.”
Image: Ford Motor Co.