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Ford Electrifies '78 F-100 Pickup to Promote Aftermarket EV Engine

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Nov. 3, 2021—Ford on Tuesday unveiled a fully electric 1978 F-100 pickup, showing off the automaker's aftermarket electrification package.

The pickup, known as the Eluminator, shares the same two-motor electric traction setup as the 2021 Mustang Mach-E GT according to a news release. The motor packs 480 horsepower and 634 pound-feet of torque. The custom build was designed by Ford Performance and built in with MLe Racecars.

“Ford owners have personalized, customized and enhanced their vehicles since the beginning – from changing looks to bringing the power,” said Eric Cin, global director, Vehicle Personalization, Accessories and Licensing. “Our F-100 Eluminator concept is a preview of how we’re supporting customers as they go all-electric and embrace zero-tailpipe emissions performance, even for our heritage vehicles.”

The pickup was built as a showcase of Ford's commitment to supporting electrification in the aftermarket as well as on the OEM production side of the industry. 

“The fact is, electric performance is fun, and as the industry moves toward electric vehicles, motorsports and the performance aftermarket will too,” said Mark Rushbrook, global director of Ford Performance. “Just as Ford is committed to leading the electric revolution on the product side, Ford Performance is equally committed to winning on the performance and motorsports front.”

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