GM Introduces New Software Platform
Oct. 1, 2021—In an effort to expand its reach and open new revenue streams beyond car sales, General Motors unveiled a new software platform, Ultifi.
The new system will start appearing in some GM vehicles as early as the 2023 model year, according to the Detroit Free Press, with the intent to "boost consumer loyalty to GM cars."
“Ultifi is a big, big step in our software strategy," Scott Miller, GM's vice president of software-defined vehicles said Wednesday. "Today, cars are enabled by software, with Ultifi, cars will be defined by it.”
Ultifi will essentially be the operating system that powers GM's infotainment systems in its vehicles. According to the report, Ultifi has the potential to include "more cloud-based services, faster software development and new ways GM can increase customer loyalty."