Ford Sales in August Plunge Due to Chip Shortage
Sept. 7, 2021—Ford Motor Co. sales in August dropped by around a third compared to the same time last year as the global semiconductor chip shortage continues.
According to a report from The Detroit News, Ford sold 124,176 vehicles in August 2021, down 33.1 percent from August 2020. The company sold 29.4 percent fewer trucks in that time and 25.3 percent fewer SUVs.
"The month of August is historically a peak selling month as manufacturers launch promotional events to clear inventories of outgoing model-year vehicles and begin sales of the new model year," Thomas King, president of the data and analytics division at J.D. Power, said in a statement. "This year, however, the industry has insufficient inventory at dealerships to meet strong consumer demand."
Though the dip in sales was more pronounced for Ford, it wasn't the only company that experienced an August slump. Despite the drop, Ford dealers say the month was a decent month overall, and Ford executives have said they will rely more on a preorder system in the future.