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GM Invests in New CA Tech Campus

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July 14, 2021—General Motors announced Tuesday it will invest $71 million into a new campus in Pasadena, California, for its Advanced Design Center.

The 149,000-square-foot facility in North Hollywood will provide GM with more room for "expanded advanced technology teams," and its proximity to West Coast tech centers "creates a recruiting opportunity with ... leading universities and design schools," GM said in a press release. The center will house teams that develop "concept and future mobility projects" that aren't implemented in current vehicles.

"This new innovation campus will not only expand our operations twofold, but offers access to the rich cultural diversity and talent in the region,” GM Global Design VP Michael Simcoe said in a statement. “Our positioning will allow us to attract dynamic candidates in fields that will bolster GM’s proven design capabilities and challenge conventional thinking of what our future portfolio of connected products and services can encompass.”

The company expects work on the new facility to be completed by the end of 2022.

Image: General Motors

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