ADAPT answers the call of repair and service professionals throughout the automotive aftermarket to have a larger understanding and deeper foresight into the future of the automotive industry, technologies and tools. It is ADAPT’s purpose to support the independent shop, and serve as a tool to overcome the obstacles and to leverage the opportunities its audience faces moving forward. A unified, digital-first brand that serves all segments of the automotive aftermarket, ADAPT delivers content about the most progressive and pressing topics in terms of advanced vehicle design; repair, maintenance and diagnostics; and overall transportation trends. ADAPT’s content is also showcased in the brand’s annual live event, the ADAPT: Automotive Technology Summit, debuting in May 2021.
ADAPT reaches 200,000+ decision makers across multiple segments of the automotive aftermarket—including service and repair, quick lube and fast maintenance, tire dealer, and collision repair professionals—who represent the core producers in the $300+ billion automotive repair industry.